Growing up in a small community in Puerto Rico, Joe's fascination with fashion began early, sparked by a childhood obsession with fashion magazines and pageants. He remembers asking his grandmother, “What brooch are you wearing today?”—a moment that ignited a lifelong passion for details and accessories. Over the years, this obsession grew, leading him to style local magazines, local brands, and even assist with putting together fashion shows.

Eight years ago, Joe Gonzalez moved to New York City with little more than a suitcase and a dream. It was here that he assisted renowned stylist Krisana Sotelo, diving deeper into the world of fashion. Under Krisana's mentorship, he had the honor of assisting in styling the reigning Miss Universe 2015, Pia Wurtzbach, and Miss USA 2015, Deshauna Barber—experiences that left an indelible mark on his styling philosophy.

His career then led him to work with iconic brands like Carolina Herrera, Burberry, and Monica Vinader. Working alongside Carolina Herrera herself was a pivotal moment in Joe’s journey, allowing him to gain insight from her and see fashion through her eyes—an experience that deepened his understanding of timeless elegance and craftsmanship. These roles helped him refine his eye for detail, shape his approach to luxury fashion, and solidify his passion for accessories as a central part of his style.

Today, Joe is dedicated to helping people feel confident in their personal style. A frequent traveler to Milan and Paris, he’s done extensive market research on local brands and retail trends. Whether you’re navigating your wardrobe or seeking the latest runway pieces or sustainable finds, Joe’s got your back. He makes shopping a fun and effortless experience, guiding you to embrace your unique style with ease.